01 · ABOUT HOA... TO THE RHYTHM OF THE CONTINENT
Heartbeat of Africa is a multicultural and economic platform founded by passionate Pan-African women entrepreneurs whose daily journeys are deeply connected to the continent. It serves as a creative ecosystem showcasing the continent’s expertise and richness of identities.
Heartbeat of Africa turns culture into a lever for impact, uniting creativity, solidarity, and identity. This edition also supports solidarity initiatives for the Kingdom’s children, symbols of the future.
Conferences and workshops will provide Moroccan and international students with a platform for exchange and learning alongside influential figures of culture, sports, and entrepreneurship.
The synergies created foster new economic and cultural collaborations, showcasing the talents, institutions, creators, athletes, and media of the continent and its diaspora, and strengthening Morocco’s position as a crossroads of African influence.
Heartbeat of Africa is a sustainable network where art, music, sports, and culture become vectors of opportunity for Africa.
02 · HOA PARTNERS
03 · ACTIVATIONS
AfroFusion
Party
01 · 07 · 26
AfroFusion is landing in Marrakech for a special edition. More than just a party, AfroFusion is a true celebration of African heritage. At every edition, we spotlight an iconic figure from the continent.
In collaboration with Jajjah Marrakech, we've crafted an experience that blends culture, art, and Pan-Africanism, echoing the spirit of the Africa Cup of Nations taking place in Morocco.
This time, AfroFusion unfolds around tea. An exclusive "hot or iced" menu pays tribute to the Moroccan art of living. And when it comes to music? Every DJ in our lineup is carefully selected to showcase the rich range of sounds from across Africa.
Heartbeat of Africa
Exhibition
12 · 23 · 25
to 01 · 19 · 2026
Heartbeat of Africa is a Pan-African immersive exhibition created for AFCON 2025. It celebrates football as a cultural and identity language through photography, sound, historical objects, and live performances.
Legends United
Charity
A core element of Heartbeat of Africa, the Legends United Solidarity Day brings together ambassadors, associations, and public figures - including icons of African Female Football - for a day of engagement with local communities and orphanages.
The day starts with a visit to the Football Museum and the Heartbeat of Africa exhibition, followed by interactive workshops organized with our local association partners. Children, youth in vulnerable situations, and those with disabilities participate in creative and inclusive games, culminating in lasting memories, meaningful connections between brands and communities, and a strong message around education, access, and empowerment through sport.
Football Future
Talks
01 · 15 · 26
to 01 · 16 · 2026
Football is more than a game ; it's an industry that unites millions and fuels dreams.
During AFCON, professionals of the industry and the ones who makes moment like this possible, from agents to icons and teachers, will gather for insightful panels revealing the diverse career paths and challenges tied to the sport and the opportunities growing around it.
The panels also explore new opportunities shaping the sector, women in football topics and the important notion of nation branding.
04 · HOA TEAM
Lamia Kleiche
Journalist, Curator, Co-founder of HOA
For me, this project embodies exchange, cultural grounding, connection, and the elevation of the Pan-African community.
Thanya Ockot
Journalist, project manager and producer, as well as the co-founder of HOA
Launching Heartbeat of Africa is an obvious and exhilarating choice: becoming one of the many engines driving our cultures, our creativity and our talents on the continent and worldwide.
Fadhila Chikh
Historian, Business Developer, Co-founder of HOA
Creating Heartbeat of Africa meant turning our pride in being African into a driving force for investment, and contributing, in our own way, to highlighting the true beauty of the continent.
Océane Voltat
Business Consultant, Event & Visual Producer, and co-founder of HOA
Joining Heartbeat of Africa means reconnecting with my roots and supporting a movement that celebrates our identities, our talents, and the shared momentum of the continent and its diaspora.